Tapping into the power of story
What does it take to turn the ordinary deck or white paper or webinar into something extra-ordinary? Storytelling is the key — but how do you grasp the magic and make this a practical part of your work?
If you are mass producing “thought leadership,” you are missing the point
Thought leadership should show the innovation and expertise that your company brings to every project, with a strong authorial voice and point of view. Anything less is selling yourself, and your firm, short.
The thinker & the doer
To be a marketing leader — fractional or on-staff — in today’s environment, it is not enough to say “I just do strategy.” Because teams are thin and budgets tight, marketing heads also need to be able to switch gears, roll up their sleeves, and get stuff done -- content creation, survey creation, podcast management, and more.