Why marketing leadership matters more than ever
In the age of AI and shrinking marketing budgets and teams, marketing leadership matters more than ever. The fractional CMO provides a solution for small, medium and large companies alike — providing the leadership needed to take best advantage of today’s resources.
Marketing leadership is not a deliverable
The fact that a firm is coordinating all of your marketing tasks does not mean they can or should act as your marketing leader. Strategic marketing leadership—true CMO-level thinking—is about owning the intersection of customer insight, company strategy, and market opportunity.
Every truly great performer is also a team player
When you work in teams, you learn certain things about how they operate, and how they affect the productivity and intelligence of you as an individual. There are definitely smart and not-so-smart ways to approach teamwork — here are a few suggestions from my experience.